Report: Why Mattelís Reverse Logistics Team Gets All the Resources They Need PDF Print E-mail
Articles - Returns Prevention
Written by Paul Rupnow   
Sunday, 05 February 2006

While the Reverse Logistics teams at most companies are resource strapped and operating on shoestring budgets, Nancy Maclean’s team at Mattel gets all the resources she needs.

Maclean and her team have developed a very effective program to monitor, manage and prevent Returned Goods. Their work has resulted in a reduction in Mattel’s cost of defective returns by over 50% over the last 5 years.

For a large company like Mattel, with brands like Barbie, American Girl, Hot Wheels and Fisher Price, any reduction in product return costs can add up to a significant impact in profitability.

Maclean, the Director of Warranty Returns and Analysis, has kindly outlined some of her key elements to successful Reverse Logistics at Mattel.

The company and her team have to be very creative about their solutions to handle product returns, since there is a wide range of products; some very low tech inexpensive items such as a Hot Wheels car, some higher tech electronics items such as the Uno Attack electronic card shooter and some very expensive products such as hand painted collectors edition Barbie dolls.

Her key elements are outlined below and there are some great lessons, tactics and best practices for all reverse logistics teams.

Read this report we wrote for the Reverse Logistics Association. Free registration is required.

Comments (2) >> feed
Reverse logistics
written by rajeev Singh, Thu, Oct 30, 2008


I want to knoe abaout reverse logistics & what will be effect on industry?

written by ANIL KUTTAN, Mon, Apr 26, 2010

Gee, this may be a late reply but a reply all the same.

Reverse Logistics involves the shipment of defective / unwanted goods from the end user / customer to a repair vendor for repairs. Logistics is associated with receiving, storage and movement of goods from a shipper to an end user / customer. Reverse Logistics is named so, because the goods travel in the reverse way, originating from the end user / customer.

Hope this helps.

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